Market Research & Market Analyst
Full-time
City Master Group Develo...
Job Description
The Market Research & Market Analyst oversees and manages market research activities within Master group. This role involves analyzing market trends, consumer behavior, and competitive landscape to inform strategic decision-making and support marketing efforts, examines market conditions to assess potential sales opportunities for a product or service. This role is crucial for developing strategies that align with consumer needs and market dynamics.
Responsibilities
- Collaborate with cross-functional teams (marketing, sales, product development) to identify research needs and objectives.
- Analyze data and produce actionable insights that guide strategic planning.
- Ensure the accuracy and reliability of research methodologies and data collection processes.
- Collect and analyze data about consumers, competitors, and market trends.
- Identify potential markets for expansion or product launches.
- Prepare detailed reports summarizing market conditions, competitive analysis, and consumer insights.
- Provide recommendations based on data findings to guide marketing and business strategies.Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations
- Understand business objectives and design surveys to discover prospective customers’ preferences
- Compile and analyze statistical data using modern and traditional methods to collect it
- Perform valid and reliable market research SWOT analysis
- Interpret data, formulate reports and make recommendations
- Use online market research and catalogue findings to databases
- Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation
- Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct
- Remain fully informed on market trends, other parties researches and implement best practices
Job Requirements
- Analyze and interpret data using statistical software and analytical tools.
- Prepare and present reports and presentations to senior management and other stakeholders.
- Monitor industry trends and competitor strategies to determine market opportunities.
- Monitor and evaluate current market conditions and performance metrics.
- Conduct SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) for products and competitors.
- Gather qualitative and quantitative data through surveys, customer interviews, and secondary research.
- Proven Market Research Analysis experience
- Ability to interpret large amounts of data and to multi-task
- Strong communication and presentation skills
- Excellent knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office
- Search engines, web analytics and business research tools acumen
- Familiarity with CRM programs
- Adequate knowledge of data collection methods (polls, focus groups, surveys etc)
- Working knowledge of data warehousing, modelling and mining
- Strong analytical and critical thinking
- BS degree in Statistics, Marketing or related field
Vacancy posted a month ago
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