Digital Marketing Specialist

Full-time

Vijua

Job Description

Vijua is a Cairo-based technology company specializing in interactive ebook technologies. Our award-winning Kotobee platform is used by top corporations and organizations worldwide. At Vijua, we offer a friendly, flexible work environment with plenty of learning opportunities and a supportive team to help you grow.

Summary
We are seeking a creative and detail-oriented Digital Marketing Specialist to manage Kotobee’s social media presence, create engaging content, and drive brand awareness. The ideal candidate has a passion for storytelling, and social media trends, with a strong understanding of analytics to measure campaign success.

Responsibilities

  • Plan, create, and schedule posts for Kotobee’s social media accounts.
  • Monitor engagement and provide actionable insights to improve reach and performance.
  • Develop visually appealing designs and multimedia content as needed.
  • Develop and manage Facebook ad campaigns.
  • Overview website analytics and track key marketing metrics.
  • Assist with basic SEO tasks, including on-page optimization, link building, and technical SEO.
  • Stay up to date with digital marketing trends and best practices.
  • Conduct market and competitor research to identify trends and opportunities.
  • Keep up-to-date with digital marketing trends and best practices.

Job Requirements

  • 1-2 years experience in digital marketing, social media management, or content creation.
  • Major in marketing, communications, or a related field is preferred.
  • Basic design skills.
  • Knows how to write compelling captions for social media content.
  • Excellent written and verbal communication skills in English.
  • Knowledge of Facebook Ads Manager.
  • Basic understanding of SEO principles and tools (Google Analytics, Ahrefs, etc.) is recommended.
  • Knowledge of video editing tools is preferred (e.g., DaVinci Resolve, Adobe Premiere, CapCut).
  • Proficiency in Google Suite (Google Docs, Sheets, etc.).
  • Creative mindset with strong attention to detail.
  • Excellent research and analytical skills.
  • Experience in the IT or publishing industry is preferred.
Vacancy posted 29 days ago
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