Global Procurement Associate Manager - Advertising & Media

We Are PepsiCo

PepsiCo is a leading name in North Africa’s food and beverage industry, where our products are enjoyed by consumers daily across the region. We offer a robust portfolio of beloved brands like PEPSI, SEVEN-UP, DORITOS, CHEETOS and CHIPSY, designed to cater to the tastes and preferences of consumers. With a focus on local sourcing, production, and distribution, PepsiCo provides essential support to local economies and partners closely with communities throughout the region.

Guiding Vision and Regional Impact

PepsiCo’s vision aligns with our global goal to be the Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). This strategic transformation is committed to sustainable growth by putting people and the planet at the heart of our operations. In North Africa, this includes initiatives in responsible sourcing, waste reduction, and water conservation. Our regional programs empower local talent, boost employment, and provide support for local agriculture, particularly through partnerships with farmers and suppliers.

Empowering Our People and Communities

Our dynamic teams drive the PepsiCo culture in North Africa, embracing diversity and collaboration to solve local challenges and create innovative products. We are dedicated to fostering an inclusive workplace, one where every individual feels valued and empowered to be themselves. This commitment extends beyond our employees to positively impact the communities we serve, striving for shared growth and a healthier, more sustainable future for all. 

Diversity and Inclusion Commitment

PepsiCo stands firmly behind our global commitment to diversity, equality, and human rights. We are proud to be an equal opportunity employer, ensuring a fair and welcoming workplace for all, regardless of age, gender, religion, disability, or any other characteristic. Our dedication to inclusion strengthens our workforce and helps drive our business forward, enriching both PepsiCo and the communities in North Africa.

The role will be responsible for setting up new ways of working with stakeholders, optimization on A&M (Advertising and Marketing) Procurement initiatives , overseeing management of agency roster, supporting team in more complex negotiations, and also leadership of the Cairo A&M Procurement team.

• This role will lead the A&M Procurement agenda for MENAPAK region and is responsible for management of Agency Roster and optimization on A&M Procurement initiatives, particularly in the area of agency fees, ad production and media, sector and BU level.
• Partner with EMEA and Global Capability leads (Media, Creative, Shopper, etc.) to ensure adoption of best practices, harmonization of procurement standards and cross‑market alignment. Serve as local connector translating global frameworks into actionable market-level execution.
• Set up new ways of working & establish A&M Procurement policies framework for marketing consistently with Global and EMEA alignment.
• Ensure consistent implementation of the regionally aligned P2P policies and sourcing procedures across all MENAPAK markets, acting as governance lead and escalation point for compliance topics.
• Align collaboration frameworks and ways of working with local brand teams, media teams and senior business stakeholders to ensure consistency, transparency and speed of decision making in MENAPAK markets.
• Lead and develop the local team of A&M Procurement buyers across MENAPAK, including setting priorities, coaching, performance management and ensuring strong capability building.
• Oversee and support the team in conducting complex and high‑stakes negotiations with agency partners, ensuring strategic alignment and maximum value creation.

• Bachelor’s Degree in any disciple.
• 8+ years of experience in marketing (or related) procurement at FMCG in the market and or in a mainline creative, media, production or digital agency in the market
• Solid experience with agency negotiations either at the agency end or at a marketer in MENAPAK region is mandatory
• Strong understanding of local market dynamics, agency ecosystem and regulatory nuances within MENAPAK region.
• Proven ability to establish effective working relationships with local marketing, media and commercial stakeholders at multiple seniority levels.
• Experience in leading and developing distributed teams across diverse markets.
• Demonstrated capability in managing complex negotiations within multicultural environments.
• Experience using best-in-class sourcing strategies for marketing spends specifically supplier evaluation, selection, performance reporting, contract negotiations, price inflation management & savings metrics is preferred
• Good communication skills and proficiency in English
• Leadership mindset — ability to motivate, guide and develop a regional team of procurement buyers while fostering a culture of accountability and collaboration.
• Strong stakeholder management — ability to influence and align senior leaders, brand teams and agency partners across different MENAPAK markets.
• Cultural intelligence — deep understanding of local business behaviors and cultural nuances enabling effective communication and collaboration across MENA countries.
• Highly collaborative – works well with others, including Marketing services teams, internal marketing stakeholders and external suppliers, to deliver results
• Highly organized and responsive, with the ability to deliver tight SLA deadlines
• Familiarity with the agency-marketer landscape
• High integrity – won’t compromise on values to get results
• Analytical – ability to analyze data and draw conclusions to find actionable solutions