Digital Marketing Manager
Full-time
IEL Lawfirm
Job Description
Key Responsibilities:
Strategic Planning :
- Design and execute strategic marketing plans that align with company goals and budgets.
Campaign Management :
- Create, implement, and manage marketing and advertising campaigns across all digital platforms to maximize brand visibility.
Social Media Oversight :
- Supervise the company’s social media accounts and platforms, ensuring consistency, professionalism, and brand identity.
Market Analysis :
- Conduct market research and analyze the target audience to select the most appropriate promotional channels for campaigns.
Content Creation :
- Create and manage interactive content across all promotional platforms, ensuring updated blogs, articles, and posts.
SEO Optimization :
- Enhance search engine visibility by optimizing website content with relevant keywords and staying informed on changes to search algorithms.
Customer Engagement :
- Develop customer loyalty programs, engage with customers professionally across platforms, and foster strong relationships both online and offline.
Performance Analysis :
- Track customer behavior and evaluate the effectiveness of marketing campaigns, adjusting strategies based on data insights.
Industry Updates :
- Stay up-to-date with the latest industry trends, promotional channels, and social media platform developments to adjust marketing strategies.
Website Management :
- Oversee and maintain the company’s website, ensuring it is regularly updated and periodically developed to align with business objectives.
Job Requirements
Qualifications:
- Proven experience in digital marketing : Strong background in digital marketing, preferably with experience in the Middle East market.
- Strong understanding of SEO, social media platforms, and digital advertising tools : In-depth knowledge of SEO strategies, social media platforms, and various digital advertising tools to drive successful campaigns.
- Exceptional communication and organizational skills : Excellent verbal and written communication abilities, along with strong organizational skills to manage multiple campaigns and tasks.
- Demonstrated ability to develop and execute effective marketing strategies : Proven track record in creating and implementing impactful marketing strategies that drive business growth and brand visibility.
Vacancy posted a month ago
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