Digital Marketing Specialist

Job Description

At Guillam, we're more than just a coffee house; we're crafting a unique experience. We're passionate about our product, our employees, and our customers. Our commitment to quality and innovation sets us apart. We’re a dynamic team of innovators, strategists, and creatives who are passionate about delivering exceptional results.

What We Offer:

• Contribute to a company that is redefining the coffee experience.
• Thrive in a culture that values collaboration, creativity, and a passion for excellence.
• Expand your expertise through challenging projects and ongoing development opportunities.
• Engage in stimulating work that demands continuous learning and adaptation.
• Be part of a supportive team that fosters innovation and creativity.

We are seeking an experienced Digital Marketing Specialist to join our team. In this role, you will be responsible for managing our ecommerce platform, running successful Google Ads campaigns, optimizing our website's SEO, and executing effective email marketing campaigns.

In this role, you'll work within the Marketing department to fulfil the following responsibilities:

• Proven experience in digital marketing.
• Proficient in Google Ads, including setting up and managing campaigns, analyzing performance, and optimizing for better results.
• Hands-on experience with Shopify or other e-commerce platforms, including managing product listings, optimizing the user experience, and tracking key metrics.
• Strong understanding of SEO best practices and the ability to implement on-page and off-page optimization techniques to improve website visibility and organic traffic.
• Expertise in email marketing, including list segmentation, content creation, A/B testing, and campaign performance analysis.
• Excellent written and verbal communication skills in English.
• Portfolio showcasing your previous work and the results achieved.
• Positive attitude, detail, and customer-oriented with good multitasking and organizational ability.
• Fluency in English; additional languages are a plus.
• An ability to work under tight deadlines.
• Proficiency in marketing automation technology.
• Knowledge of SEO/SEM and Google Analytics.
• Familiarity with analytical and database tools.

Job Requirements

• Manage and optimize our Shopify e-commerce platform, including product management, inventory tracking, and customer experience enhancements.
• Campaign Planning & Execution:
• Research target audiences and market trends to identify opportunities.
• Develop data-driven digital marketing campaigns that align with our overall marketing goals (e.g., brand awareness, lead generation, website traffic).
• Choose the most effective channels for each campaign (e.g., social media, email marketing, search engine marketing).
• Manage campaign budgets and timelines.
• Develop and execute successful Google Ads campaigns, including keyword research, ad copy creation, bid management, and performance analysis.
• Implement SEO strategies to improve the website's organic visibility and drive more qualified traffic.
• Create and execute email marketing campaigns, including list segmentation, content creation, A/B testing, and campaign performance analysis.
• Collaborate with the broader marketing team to align digital marketing efforts with the overall business objectives.
• Continuously monitor and analyze campaign performance, providing insights and recommendations for improvement.