F&B Marketing Manager

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Job Description

We are seeking a dynamic and visionary F&B Marketing Manager to join our organization in Cairo, Egypt. This is a business-driving role with direct impact on food and beverage revenue and profitability. You will take full responsibility for marketing and branding all F&B outlets, ensuring strong market positioning, sustained occupancy, and revenue growth. As a key strategic leader, you will have the mandate to influence decision-making across product development, pricing, promotions, events, and brand positioning. This role offers an exciting opportunity to build and elevate a compelling F&B brand while collaborating closely with operations teams and external partners.

• Develop and execute comprehensive marketing strategies for all F&B outlets, defining the unique positioning and role of each concept within the portfolio
• Create and manage 360-degree campaigns across online and offline channels, including social media, PR, influencer partnerships, events, brand collaborations, and traditional advertising
• Drive occupancy and revenue through strategic promotional activities, traffic generation, and seasonal campaign planning (holidays, special events, themed brunches)
• Collaborate on pricing strategies, conversion optimization, and revenue management initiatives with F&B leadership
• Produce compelling content and storytelling that builds a strong, cohesive F&B brand identity and communicates the emotional experience of each outlet
• Monitor campaign performance, traffic metrics, paid online activities, and ROI; translate data insights into actionable business decisions
• Work collaboratively with F&B management and culinary teams to influence menu storytelling, guest experience, and operational offerings
• Manage relationships with external agencies, freelancers, and vendors to ensure quality execution and cost efficiency
• Stay informed on gastronomy trends, local market dynamics, and competitive positioning within Cairo's F&B landscape
• Support the development of brand guidelines, collateral materials, and visual assets that reflect premium positioning and local market preferences

Qualifications

• Proven experience in F&B marketing, ideally from a luxury hotel, premium restaurant group, or lifestyle marketing agency
• Demonstrated expertise in developing and executing marketing strategies with measurable business impact on revenue and occupancy
• Strong hands-on experience creating engaging content, managing campaigns, and building brand narratives
• Proficiency in digital marketing channels including social media management, online advertising, and analytics platforms
• Excellent analytical skills with the ability to monitor performance metrics, interpret data, and optimize campaigns based on insights
• Experience managing budgets, vendor relationships, and cross-functional teams
• Solid understanding of the F&B industry, dining experiences, and the ability to translate culinary concepts into compelling marketing messages
• Familiarity with gastronomy trends and the luxury/premium market segment
• Fluent, professional-level English communication skills (written and verbal)
• Fluent Arabic language proficiency
• Strong organizational and project management skills with the ability to manage multiple initiatives simultaneously
• Collaborative mindset with excellent interpersonal skills and the ability to work effectively with diverse teams
• Creative thinking and innovative approach to problem-solving and campaign development
• Flexibility and adaptability in a fast-paced, dynamic environment
• Knowledge of the Egyptian F&B market, local consumer behavior, and regional media landscape (preferred)
• Experience with event marketing and experiential activations (preferred)

Additional Information

Hotel Overview: Overlooking one of Cairo’s most beautiful Nile views, Nile City Towers complex is a business destination claim to Egypt’s corporate success. Built on a total area of 16,000 sqm, Nile City Towers boasts a 170 meter Nile façade and its two towers are an anchor to an exclusive shopping center, upscale housing, a five-star hotel, 8-screen cinema and 4 floors of underground parking.
The spectacular reception leads the way to 540 elegantly designed rooms, suites restaurants, bars and a health club the 25th floor with a comprehensive range of fitness facilities including a signature Willow Stream Spa as well as a sky-high swimming pool.

Physical Aspects of Position (include but are not limited to): 

• Constant standing and walking throughout shift.
• Occasional ascending or descending stairs and ramps.

Our commitment to Diversity & Inclusion:
We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.