Marketing Growth Insights Specialist

At Wellhub (Permanent), in Brazil
Expires at: 2026-12-09
Remote policy: Full remote

Your wellbeing matters. Join a company that cares.

GET TO KNOW US
Wellhub (formerly Gympass*) is a corporate wellness platform that connects employees to the best partners for fitness, mindfulness, therapy, nutrition, and sleep, all included in one subscription designed to cost less than each individual partner. Founded in 2012 and headquartered in NYC, we have a growing global team in 11 countries. At Wellhub, you have the opportunity to build a career in a high-growth tech company that places wellbeing at the foundation of its culture, and contribute to making every company a wellness company.

*Big news: Gympass is now Wellhub!
We are thrilled to announce our rebranding as Wellhub, marking a significant milestone in our journey. This transformation reflects our evolution from a “pass for gyms” to a comprehensive employee wellbeing solution. With our refreshed identity, we are poised to embark on an exciting new chapter of growth and expansion. We are elevating our offerings, including a completely new app experience and an expanded network of wellbeing partners.

THE OPPORTUNITY

We are hiring a Marketing Growth Insights Specialist to our Marketing team in Brazil! 

Team Overview
This role joins our Marketing Analytics team, specifically focused on acting as a Growth Insights Manager for our B2C operations. You will be the strategic bridge between global frameworks and regional execution, supporting key markets in Europe and Latin America. As we sprint toward ambitious subscriber targets for 2026, this team is moving from reactive reporting to a proactive, insight-first strategy. You will partner closely with MarTech, Product, and Regional Leadership to build a world-class measurement ecosystem that turns complex data into high-stakes business decisions.

YOUR IMPACT

• Drive regional growth by uncovering deep, localized insights for EU and SS Latam that directly improve campaign performance, subscriber acquisition and ultimately ROI.
• Lead the analysis of global market shifts and performance benchmarks to optimize cross-regional initiatives and shape the 2026 growth roadmap.
• Own the transformation of complex data from multiple sources (Data Lake, Looker, Amplitude, Braze) into compelling, executive-ready narratives for C-Suite visibility.
• Partner with MarTech and Product teams to design and refine company-wide attribution models and solve the user reachability gap.
• Establish self-service analytics tools to reduce operational burdens on marketing teams, empowering them to craft their own data-driven stories.
• Collaborate closely with Global Analytics forums to standardize critical KPIs and ensure they align with broader business goals.
• Identify and evaluate AI-powered tools and innovative analytical solutions to enhance our understanding of the B2C ecosystem and user journeys.
• Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life wellness.

Main requirements

WHO YOU ARE

• A strategic analytical person with a Bachelor’s or Master’s degree in Marketing, Analytics, Engineering, Data Science, or a related quantitative field and at least 5 years of experience in marketing analytics, growth, or business intelligence (SaaS or B2C environments preferred).
• An expert in interpreting complex data and a master storyteller, with a strong foundation in SQL , statistical analysis , and business intelligence platforms .
• A deep understanding of B2C marketing funnels , possessing the ability to navigate the entire user journey from paid media touchpoints to CRM engagement and long-term retention.
• Technically proficient with modern stacks, including extensive experience with data visualization tools (Looker, Tableau), web analytics tools (Google Analytics, Amplitude) and the Martech ecosystem (Salesforce, Hubspot, CDPs)
• A measurement framework specialist with solid in-depth knowledge of MMM (Marketing Mix Modeling), MTA (Multi-Touch Attribution), and LTV/CAC logic.
• An influential communicator who is fluent or advanced in English and capable of persuading regional leads and global leadership through data-driven narratives.
• A curious and adaptable professional who thrives in balancing global standards with surgical, hyper-local relevance across different geographies.

We recognize that individuals approach job applications differently. We strongly encourage all aspiring applicants to go for it, even if they don't match the job description 100%. We welcome your application and will be delighted to explore if you could be a great fit for our team. For this specific role, please note that prior experience in marketing analytics and proficiency in SQL are mandatory requirements.

Benefits & Perks

WHAT WE OFFER YOU 

We're a wellness company that is committed to the health and wellbeing of our employees. Our benefits include:

WELLHUB: We believe in our mission and encourage our employees and their families to take care of their wellbeing too. Access digital fitness programs, and online wellness resources for meditation, nutrition, mental health support, and more. You will receive the Gold plan at no cost, and other premium plans will be significantly discounted.

FITNESS: Additional fitness subsidy to access onsite gyms and fitness studios.

FLEXIBLE WORK: At Wellhub, flexibility fosters a happier, healthier, and more productive work environment for everyone. As a Flexible First company, we offer two work model options: flexible hybrid and full remote, and make the office a place for collaboration, community, and team building. The model for this role can be discussed with your recruiter and hiring manager. We offer all employees a home office stipend and a monthly flexible work allowance to help cover the costs of working from home.

FLEXIBLE SCHEDULE: We understand that together, Wellhubbers and their leaders can make the best decisions for their own individual scopes. This includes flexibility to adjust their working hours based on their personal schedule, time zone, and business needs. 

PAID TIME OFF: We know how important it is to take time away from work to recharge. Employees receive a minimum of 25 days paid holiday per year with an additional day for each year of tenure (up to 5) in addition to annual holidays (including an extra holiday on your birthday!).

PARENTAL LEAVE: Welcoming a new child is one of the most special moments in your life and we want our employees to take the time to be present and enjoy their growing family. We offer 100% paid parental leave to all new parents and extended maternity leave.

CAREER GROWTH: Outstanding opportunities for personal and career growth. That means we maintain a growth mindset in everything we do and invest deeply in employee development.

CULTURE: An exciting and supportive environment filled with passionate individuals from all over the world! You’ll partner with global colleagues and share in the success of a high-growth technology company disrupting the health and wellness space. Our value-based culture of trust, flexibility, and integrity makes this possible every day.  

Diversity, Equity, and Belonging at Wellhub

We aim to create a collaborative, supportive, and inclusive space where everyone knows they belong. 

Wellhub is committed to creating a diverse work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law.