Marketing Manager
Full-time
Yemeni Cafe
Job Description
· Researching and evaluating new product opportunities, demand for potential products, and customer needs and insights.
· Overall marketing strategy and execution of plans for the existing products.
· Working with product development teams to manage new product development.
· Managing launch campaigns for new products.
· Managing distribution channels for products.
Ensuring effective, branded marketing communications including the company website, print communication, and advertising.
· Managing media and marketing staff and external PR agencies.
· Analysis of the effectiveness of all marketing efforts.
Developing marketing strategies for advertising new products
Organizing promotional events and coordinating day-of deliveries and staffing
Leading and training teams of Marketing Associates
Reviewing current marketing campaigns for weaknesses and developing solutions within budget constraints
Analyzing website click-to-purchase conversion rates and the effectiveness of promotions to determine what drives sales
Identifying potential new markets and creating a plan to enter those markets
Partnering with product development and buying teams to estimate product demand
Brainstorming fresh advertising ideas with senior management
Job Requirements
- Demonstrable experience in marketing.
- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
- Solid knowledge of website analytics tools.
- Experience in setting up and optimizing Google AdWords campaigns
- Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
- A sense of aesthetics and a love for great copy and witty communication
- Up-to-date with the latest trends and best practices in online marketing and measurement
- BSc/MSc degree in Marketing
Vacancy posted 23 days ago
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