Brand Manager - Oncology (Specialty Care)

Brand Manager – Oncology (Specialty Care)

Industry: Multinational Pharmaceutical Company
Location: Cairo, Egypt
Department: Commercial

About the Role

A leading multinational pharmaceutical company is seeking an experienced Brand Manager – Oncology to join its Commercial team in Cairo, Egypt . This role offers the opportunity to lead the strategic direction of a high-impact oncology portfolio, driving brand growth, enhancing patient access, and delivering sustainable commercial success.

The successful candidate will play a pivotal role in shaping brand strategy, generating market insights, leading product launches and lifecycle initiatives, and collaborating with cross-functional teams to maximize patient outcomes and business performance while ensuring full compliance with local regulations and company standards.

Key Responsibilities

• Develop and execute the annual brand strategy, including positioning, objectives, KPIs, tactical plans, and budget management.
• Generate actionable market, customer, and competitive insights to identify growth opportunities and address market challenges.
• Support patient identification initiatives by improving diagnosis pathways, biomarker testing, referrals, and treatment initiation.
• Translate clinical evidence into compelling, compliant value propositions tailored to different healthcare professional segments.
• Lead product launches, indication expansions, lifecycle management, and competitive readiness initiatives.
• Collaborate closely with Commercial, Medical, Market Access, Regulatory, Supply Chain, Diagnostics, and Patient Support teams to ensure aligned execution.
• Design and implement integrated marketing campaigns, promotional materials, segmentation strategies, field-force tools, and omnichannel engagement plans.
• Plan and execute advisory boards, scientific meetings, congress activities, educational programs, and customer engagement initiatives.
• Partner with Market Access teams to support reimbursement strategies, formulary inclusion, institutional adoption, tenders, and treatment protocols.
• Monitor key performance indicators, including patient recruitment, treatment initiation, market share, sales performance, forecasting accuracy, and return on investment (ROI).
• Prepare accurate patient-based forecasts and manage promotional budgets to ensure effective resource allocation.
• Monitor competitor activities and market developments to proactively identify opportunities and mitigate risks.
• Ensure all promotional activities and marketing materials comply with internal policies, approved indications, and local regulatory requirements.

Qualifications

Required

• Bachelor's degree in Pharmacy, Medicine, or another Life Sciences discipline.
• MBA or other postgraduate business qualification is considered an advantage.

Experience

• Minimum 7 years of experience within the pharmaceutical industry, including specialty care marketing in a multinational pharmaceutical company .
• Minimum 3 years of oncology marketing experience , with solid tumor experience being essential.
• Minimum 4 years of experience collaborating with or supporting Market Access initiatives within the pharmaceutical industry.
• Strong experience engaging with healthcare professionals, key opinion leaders (KOLs), and other healthcare stakeholders.
• Experience working within the Egyptian pharmaceutical market is essential; regional exposure across North Africa is considered an advantage.
• Experience within the breast cancer therapeutic area is highly desirable.

Skills & Competencies

• Strong strategic marketing and brand management capabilities.
• Excellent project planning and project management skills.
• Strong analytical mindset with outstanding problem-solving abilities.
• Excellent communication, presentation, influencing, and negotiation skills.
• Ability to build and maintain long-term relationships with internal and external stakeholders.
• Demonstrated success leading cross-functional initiatives and collaborating across multiple business functions.
• Strong organizational skills with the ability to manage multiple priorities simultaneously.
• Solid commercial acumen with an understanding of Regulatory, Market Access, Sales, Supply Chain, Finance, and Customer Engagement.
• Proficiency in Microsoft Office and other business applications.
• Fluency in both Arabic and English .
• Results-oriented, adaptable, collaborative, and capable of thriving in a fast-paced, matrix organization.