Digital & Ecommerce Manager - Sofitel Cairo Downtown Nile

Company Description

Join a hotel that is a member of the Accor network, whose group brings together more than 45 brands, 5,500 hotels, 10,000 restaurants and lifestyle destinations. Here, we believe in you and what you bring to the table. There are many opportunities for development and advancement. Every gesture, every smile, every action, contributes to creating a positive and memorable impact for our customers, our colleagues and also for our planet. Together, we embody the vision of responsible hospitality.

Take the opportunity to become a Heartist®, and let your heart guide you in this world where life beats faster.

Job Description

KEY RESPONSIBILITIES:

Strategic planning

· Participate in the strategic planning, marketing plan and budgeting processes to provide expert input.

· Build digital yearly plan covering all digital channels and levers (Direct and Indirect).

Website Management

· Oversee the design, functionality, and content of the hotel website (All.com / Brand.com / Standalone).

· Ensure the websites is optimized for SEO and user experience.

· Regularly update the site with current promotions, events, and relevant content to push Rooms, F&B outlets and MICE.

OTAs

· Manage relationships with Online Travel Agencies (OTAs) such as Booking.com, Expedia, etc.

· Coordinate OTA strategy together with the Director of Revenue.

· Optimize listings and manage content on all third-party websites.

· Monitor and analyze performance metrics to enhance visibility and conversions.

· Activate and manage digital tools on OTAs platforms (Booking.com Sponsored Ads, Expedia Travel Ads, Packages, Visibility Boosters, etc.)

Digital Marketing

· Develop and implement comprehensive digital marketing strategies, including SEO, content and email marketing with focus on Rooms, F&B outlets and MICE.

· Coordinate with the marketing team to ensure brand consistency across all digital platforms (images, videos, descriptions, offers, etc.)

· Handle the email Marketing with the third-party tool for Rooms, F&B and other outlets in line with the strategy and corporate guidelines.

· Manage hotel’s online reputation to identify areas for improvement in guest experience.

· Work with the guest relations team to address any online guest complaints or issues promptly.

Social Media Management

· Execute social media strategies together with a marketing team to enhance brand awareness and engagement.

· Curate paid media campaigns for platforms such as Facebook, Instagram or Tiktok.

· Monitor social media channels coverage and performance.

Data Analysis and Reporting

· Analyze data from various digital platforms to track performance and identify opportunities for improvement.

· Measure and report the performance of all digital marketing campaigns and assess against goals.

· Prepare regular reports on key metrics, such as website traffic, conversion rates, and revenue generated from digital channels.

· Monitor third party intelligence sources to identify revenue opportunities (OTA, GDS, market studies, web tools and levers).

Qualifications

• Bachelor's degree in Marketing, Business, Hospitality Management, or a related field.
• · 3-5 years’ proven experience in e-commerce, digital marketing, or a similar role within the hospitality or other industries.
• · Strong communication skills both verbally and in writing.
• · Composed and confident in dealing with luxury clientele.
• · Strong understanding of current digital marketing concepts.
• · Strong understanding of SEO, SEM, and online marketing strategies.
• · Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• · Knowledge of hotel management software and OTA platforms is a plus.
• · Proficiency in web analytics tools (e.g., Google Analytics) and content management systems (CMS).
• · Be familiar with the latest digital platforms to maximize revenues.
• · Be a fluent English speaker and eligible to work in the hotel location

PERSONAL ATTRIBUTES:

· Strategic thinker with a proactive approach.

· Detail-oriented and highly organized.

· Creative and innovative mindset.

· Ability to work independently and as part of a team

Additional Information

experience is an asset
Prior experience working with Opera or a related system
Fluency in English
additional languages are a plus
Your team and working environment:
In 1-2 sentences, introduce the team, property or office environment in a way that reflects the culture
Note: Customization may be included for any specific local or legislative requirements, such as work permits
Our commitment to Diversity & Inclusion:
We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.