Digital Marketing Specialist

Pinerium is seeking a creative and results-driven Digital Marketing Specialist to support and execute digital marketing strategies across multiple platforms and campaigns.

This role is responsible for managing digital campaigns, social media activities, content coordination, paid advertising, performance tracking, and online brand presence while ensuring alignment with Pinerium’s marketing goals and business growth objectives.

The ideal candidate will have strong creativity, analytical thinking, communication skills, and hands-on experience in digital marketing tools, campaign management, and audience engagement strategies.

Key Responsibilities

Digital Campaign Management

• Plan, execute, and monitor digital marketing campaigns across multiple channels.
  
• Support lead generation and brand awareness initiatives through online marketing activities.
  
• Optimize campaign performance based on engagement, reach, and conversion metrics.
  
• Coordinate campaign schedules, deliverables, and marketing activities.
  

Social Media & Content Management

• Manage and maintain social media platforms and online presence.
  
• Coordinate content creation including posts, visuals, captions, and marketing materials.
  
• Support content publishing and audience engagement activities.
  
• Ensure brand consistency across digital channels and campaigns.
  

Paid Advertising & Performance Marketing

• Assist in managing paid advertising campaigns across platforms such as Google, Meta, and LinkedIn.
  
• Monitor advertising budgets, campaign performance, and optimization activities.
  
• Track conversion metrics and analyze campaign effectiveness.
  
• Support retargeting and audience segmentation strategies.
  

Reporting & Analytics

• Prepare digital marketing reports and campaign performance summaries.
  
• Analyze engagement, traffic, leads, and marketing KPIs.
  
• Identify trends, opportunities, and areas for improvement.
  
• Support data-driven marketing decisions and optimization initiatives.
  

Collaboration & Brand Support

• Work closely with Sales, Commercial, and Operations teams to support business objectives.
  
• Coordinate with designers, content creators, and external partners when required.
  
• Support marketing events, launches, and promotional campaigns.
  
• Stay updated with digital marketing trends, tools, and platform updates.
  

Requirements

• Bachelor’s degree in Marketing, Business Administration, Media, Communications, or related field.
  
• 1–3 years of experience in digital marketing, social media management, or online campaign management.
  
• Strong understanding of digital marketing channels and campaign strategies.
  
• Familiarity with social media platforms, paid advertising tools, and content management.
  
• Experience with marketing analytics and reporting tools.
  
• Strong creativity and communication skills.
  
• Analytical mindset with attention to detail.
  
• Ability to multitask and manage multiple campaigns efficiently.
  
• Familiarity with graphic design or content tools is a plus.
  
• Proficiency in Microsoft Office and marketing platforms.
  
• Fluency in English (Arabic is a plus).
  
• Additional Requirement: Candidate must have their own laptop.
  
• Must be a non-smoker (all types).
  

Benefits

• Competitive salary and performance-based incentives.
  
• Exposure to digital marketing campaigns within a fast-growing technology and SaaS environment.
  
• Continuous learning and professional development through Pinerium Academy.
  
• Creative and collaborative work environment.
  
• Career growth path into Marketing Management, Performance Marketing, or Brand Strategy roles.