Marketing Research Specialist
Elabd Foods
Job Description
Key accountabilities/ Main Responsibilities:
· Research & Analysis
- Conduct qualitative and quantitative research to identify market trends, customer preferences, and emerging opportunities in the confectionery & FMCG.
- Analyze competitor strategies, pricing models, and promotional campaigns to provide actionable insights.
- Develop and maintain databases of market and consumer information for strategic planning.
· Consumer Insights
- Design and manage surveys, focus groups, and other tools to collect customer feedback.
- Analyze consumer buying behaviors to identify patterns and preferences.
- Translate insights into actionable recommendations for marketing campaigns and product development.
· Performance Evaluation
- Track and analyze the effectiveness of marketing communication strategies, campaigns, and channels.
- Provide regular reports and dashboards on key metrics, identifying areas of improvement.
- Collaborate with the marketing team to optimize ROI based on data-driven insights.
· Collaboration & Support
- Partner with cross-functional teams including retail, sales, branding, and product development to align research insights with business goals.
- Support the development of communication strategies for product launches, campaigns, and promotional activities.
Job Requirements
Technical / Professional Qualifications:
· Bachelor’s degree in Marketing, Business, Statistics, or a related field.
- 3 - 5 years of experience in market research or a similar role, preferably in the FMCG or confectionery industry.
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