Job Description

JOB PURPOSE/TARGET

The Marketing Director is responsible for developing and implementing marketing strategies to promote the El Gouna Film Festival, increase brand awareness, and drive audience engagement.

Roles & Responsibilities

Develop and implement a comprehensive marketing plan, including objectives, strategies, and tactics to increase awareness and drive attendance for the El Gouna Film Festival.
Oversee the development and maintenance of the festival's brand, ensuring consistency and coherence across all marketing materials.
Develop and manage the festival's digital presence, including the website, social media channels, and email campaigns. Monitor and analyze the performance of digital marketing campaigns and make data-driven decisions to optimize results.
The Marketing department may focus on creating content for social media that supports the festival's overall communications Department plan and messaging.
Plan and execute advertising campaigns across various channels, such as print, radio, online, and outdoor. Manage promotional partnerships and coordinate promotional activities.
Oversee the development of festival-related content, including blog posts, articles, videos, and other multimedia assets.
Collaborate with the programming and events team to promote screenings, panel discussions, workshops, and other festival events.
Work closely with the sponsorship Department to develop marketing materials and strategies for sponsor activations and partnership opportunities.
Develop and manage the marketing budget, ensuring effective allocation of resources and monitoring expenses to stay within budget.
Manage and lead the marketing team, providing guidance, support, and mentorship to ensure a high level of performance and professional development.

Job Requirements

Qualifications & Requirements:

Bachelor's degree in marketing, communications, or a related field.
Proven track record of developing and implementing successful marketing strategies.
Strong knowledge of digital marketing, social media, and content marketing.
Excellent communication, presentation, and interpersonal skills.
Strong organizational and project management skills, with the ability to manage multiple projects simultaneously.
Experience in managing budgets and allocating resources effectively.
Leadership experience and the ability to lead and motivate a team.