Performance Marketing Lead

Role Overview

At Mumzworld, we are building a leading digital-first e-commerce platform, and performance marketing plays a critical role in driving customer acquisition, revenue growth, and business scalability.

We are looking for a Performance Marketing Lead to own the day-to-day execution and optimization of paid digital campaigns across key acquisition channels. This role sits at the intersection of strategy and execution — combining hands-on channel ownership with the ability to drive performance improvements, identify growth opportunities, and support data-driven media decisions.

The ideal candidate is a performance marketing expert with strong experience managing multi-channel campaigns, optimizing meaningful media budgets, and translating campaign data into measurable business outcomes. They should be comfortable operating in a fast-paced environment, partnering cross-functionally, and mentoring junior team members.

What You’ll Be Doing

Performance Campaign Management & Optimization

• Own the execution, optimization, and scaling of performance marketing campaigns across Google Ads (Search/SEM, Shopping, Performance Max, Display, YouTube), Meta Ads, Snapchat Ads, and TikTok Ads.

• Manage day-to-day campaign activities including setup, bidding strategies, budget pacing, audience targeting, and performance optimization.

• Apply advanced optimization approaches across audiences, bidding algorithms, creative testing, and campaign structures to improve efficiency and growth.

• Lead execution for major campaigns, seasonal events, and always-on marketing programs.

Media Strategy & Partner Management

• Act as a key point of contact for media partners, supporting technical troubleshooting, platform updates, and opportunities for growth.

• Partner with the Performance Marketing Manager to support budget allocation decisions and channel strategy.

• Identify opportunities to scale high-performing channels while improving overall marketing efficiency.

Analytics, Measurement & Reporting

• Own performance reporting frameworks and translate data from advertising platforms and measurement tools into actionable insights.

• Analyze performance trends across channels and markets to identify opportunities, risks, and optimization areas.

• Prepare performance updates, forecasts, and budget recommendations for senior stakeholders.

• Ensure tracking, attribution, and measurement frameworks remain accurate and effective across all channels.

Creative Strategy & Experimentation

• Drive the creative testing agenda by partnering with Content and Design teams to improve campaign performance.

• Bring strong knowledge of platform-specific creative formats, audience behaviour, messaging, and advertising best practices.

• Build a structured testing approach across creatives, audiences, and landing pages to improve CTR, CVR, ROAS, and overall campaign efficiency.

Cross-Functional Collaboration & Team Development

• Collaborate with Product, Data, CRM, Analytics, and Commercial teams to align performance marketing initiatives with business objectives.

• Partner with technical teams to resolve tracking, attribution, and platform-related challenges.

• Mentor junior performance marketing team members and support capability development within the team.

What You’ll Need

Experience

The Foundation:

• 4–6 years of hands-on experience in performance marketing, paid media, or digital acquisition roles.

The Background:

• Experience managing performance marketing campaigns within e-commerce, retail, consumer brands, or high-growth digital businesses is strongly preferred.

The Track Record:

• Proven experience managing meaningful media budgets across multiple digital channels.

• Strong track record of improving campaign performance and driving measurable revenue impact.

• Experience owning campaign strategy, optimization, reporting, and stakeholder communication.

• Experience mentoring junior team members or working with agency/media partners is a plus.

Qualifications & Technical Skills

• Strong hands-on expertise across:

  • Google Ads (Search/SEM, Shopping, Performance Max, Display, YouTube)

  • Meta Ads

  • Snapchat Ads

  • TikTok Ads

  • Apple Search Ads (a plus)

• Strong experience with measurement and analytics platforms such as Adjust, AppsFlyer, Branch, and Google Analytics (GA4).

• Advanced Excel and Google Sheets skills with experience building reporting frameworks and dashboards.

• Strong understanding of attribution, tracking, testing methodologies, and performance measurement.

Mindset & Skills

• Strong analytical mindset with the ability to connect marketing performance to commercial outcomes.

• Data-driven decision-maker with high attention to detail.

• Strong ownership mindset with the ability to manage priorities independently.

• Excellent communication and stakeholder management skills.

• Curious, experimental, and continuously looking for ways to improve performance.

Leadership Attributes

Performance Growth Driver:
You continuously look for opportunities to improve campaign effectiveness, unlock new growth channels, and drive stronger business outcomes.

Analytical Problem Solver:
You use data and insights to identify challenges, test solutions, and make informed decisions.

Collaborative Partner:
You work effectively across Marketing, Product, Data, and Commercial teams to deliver shared goals.

Team Multiplier:
You share knowledge, mentor others, and help build stronger performance marketing capabilities.

Why This Role Matters

The Performance Marketing Lead will play a key role in accelerating Mumzworld’s growth by improving customer acquisition efficiency, scaling successful marketing channels, and building a stronger performance-driven culture.

This is an opportunity to take ownership of high-impact marketing initiatives, influence growth strategy, and contribute directly to the success of a leading e-commerce business.

Who You Are

You are a performance marketing professional who combines strong channel expertise with commercial thinking.

You enjoy using data, experimentation, and creativity to solve growth challenges. You are comfortable moving between strategy and execution, taking ownership of outcomes, and working with cross-functional teams to deliver measurable impact.