Digital Marketing Leader

• Lead and manage a high-performing digital marketing team, providing guidance, support, and fostering collaborative work environment.
  
• Develop comprehensive digital marketing strategies aligned with the overall business objectives, incorporating a deep understanding of company services and target audience.
  
• Oversee social media channels, develop engaging content, and implement campaigns to enhance brand visibility, drive engagement, and generate leads.
  
• Create compelling and effective marketing content, including blog posts, articles, and promotional materials, to support the brand messaging and attract the target audience.
  
• Utilize strong sales acumen to develop and implement strategies that drive revenue growth, customer acquisition, and market expansion.
  
• Conduct market research to identify opportunities and challenges, staying abreast of industry trends, and providing actionable insights to inform marketing strategies.
  
• Open new markets for consultation business through effective networking, partnerships, and identifying business development opportunities.
  
• Implement and enhance personal branding strategies to establish a strong online presence and credibility within the industry.
  
• Contribute to the development and maintenance of a consistent and compelling brand image through effective personal branding and corporate brand strategies.
  
• Drive the expansion of the consulting business by identifying and capitalising on new business opportunities, partnerships, and innovative marketing approaches.
  
• Monitor and analyse the performance of digital marketing campaigns, utilising data-driven insights to optimize strategies and achieve key performance indicators (KPIs).
  
• Stay updated on emerging technologies and trends in digital marketing, integrating innovative tools and techniques to enhance campaign effectiveness.
  
• Build and maintain strong relationships with clients, ensuring satisfaction and alignment with their business objectives.
  
• Implement a culture of continuous improvement within the digital marketing team, fostering innovation and staying ahead of industry best practices.
  
• Effectively manage and allocate budgets for digital marketing campaigns, ensuring efficient use of resources and maximum return on investment (ROI).
  

Requirements

• Bachelor’s degree in Marketing, Business, or related field. Master's degree is a plus
• 5 years in digital marketing, specializing in B2B and consultancy.
• Proven track record in developing and executing digital marketing strategies.
• Strong leadership, interpersonal, and communication skills.
• In-depth understanding of sales principles, driving revenue growth.
• Proficient in managing business-oriented social media channels.
• Experience in creating and executing social media campaigns.
• Strong writing and content creation skills.
• Proven experience in developing effective marketing content.
• Ability to conduct thorough market research and analysis.
• Track record in opening new markets and identifying business opportunities.
• Success in personal branding strategies.
• Experience contributing to brand image development and maintenance.
• Proficiency in data analysis, deriving actionable insights.
• Experience using analytics tools to measure campaign performance.
• Stay updated on emerging technologies and digital marketing trends.
• Ability to integrate innovative tools and techniques with strong client relationships management skills.
• Ability to understand and align with client business objectives.
• Proactively seek innovative approaches and stay updated on industry best practices.
• Experience in effective budget management for digital marketing campaigns.
• Ability to maximize ROI and optimize resource utilization.
• English proficiency is a must.
• Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)