Digital Marketing Specialist - Paid Media

Digital Marketing Specialist - Paid Media

This is a 12-month fixed term contract based in Cairo, with hybrid working available.

Thomson Reuters is seeking a hands-on Digital Marketing Specialist to drive demand generation across our Legal and Corporate portfolio in the GCC. This is a full-funnel role spanning paid media, SEO, web and landing-page optimisation, content amplification, analytics, and continuous performance improvement, with a clear focus on measurable lead and pipeline impact. 

This is a delivery-focused position for someone who thrives at pace, is confident operating in a matrix environment, and brings strong Arabic/English search expertise across multiple GCC markets. 

Working closely with regional marketing, sales, and global digital teams, you will ensure digital programs are executed to a high standard, appropriately localised, and optimised through actionable performance insights. 

About the Role

As a Digital Marketing Specialist at Thomson Reuters , you will:

• Pipeline growth from paid channels: plan, execute, and scale paid acquisition that drives qualified leads → MQL/MQR → SQL/SQR → Opportunity → Closed-won.

• Support SEO and GEO execution: keyword/topic research, on-page fundamentals, technical hygiene inputs, and content amplification to grow high-intent organic demand.

• Build channel strategy, budget allocation, bid strategy, and scaling plans to hit monthly pipeline targets with clear ROI logic.

• Run rigorous testing: messaging, audiences, landing page variations, creative formats and apply learnings and make recommendations.

• Set up and QA tracking (GA4, Google Tag Manager, conversions) and ensure reporting accuracy.

• Create dashboards and performance updates with clear actions and recommendations across tools.

About You

You're a fit for the role of Digital Marketing Specialist at Thomson Reuters if you have:

• Fluent in Arabic and English 

• 5+ years' experience in Paid Search within SaaS or performance-driven organisations 

• Strong hands-on experience in paid media, SEO/GEO fundamentals, and digital analytics/performance optimisation 

• Strong knowledge of GA4, Google Tag Manager, Google Ads, and programmatic platforms and conversion tracking best practices 

• Experience executing digital campaigns and understanding of funnel progression (MQL/SQL concepts) 

• Confident working in a matrix organisation with multiple stakeholders and competing priorities 

• Natural curiosity and desire to make an impact 

Please Note: Complete applications must be submitted by 23:59 (EEST) on Sunday 28th June 2026. Please note, this is a 12-month Fixed Term Contract.

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What’s in it For You?

• Hybrid Work Model: We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.

• Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.

• Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.

• Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.

• Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together.

• Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.

• Making a Real-World Impact: We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.

About Us

Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media. Our products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency. Reuters, part of Thomson Reuters, is a world leading provider of trusted journalism and news.

We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments. At a time when objectivity, accuracy, fairness, and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.

As a global business, we rely on the unique backgrounds, perspectives, and experiences of all employees to deliver on our business goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace.

We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law. More information on requesting an accommodation here .

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More information about Thomson Reuters can be found on thomsonreuters.com.