Head of Retail Operations & Sales

Reports to: Managing Director, Egypt

Direct reports: Store Managers and store teams across the network (growing with the rollout)

Location: Egypt — field-based across the store network

Level: Senior Manager

THE ROLE

As Head of Retail Operations & Sales, you own the stores and the people in them. You'll open them, staff them, train them, and drive them — building a high-performing store network that delivers on sales, service, and standards. From the first store to the fiftieth, the retail playbook for Eyewa Egypt is yours to write.

KEY RESPONSIBILITIES

Store Operations & Standards

• Own the day-to-day running of the entire store network — operating standards, procedures, compliance, and consistency across every location.
• Write and embed the Eyewa Egypt retail playbook: SOPs, visual merchandising standards, and store-level KPIs.
• Lead new store openings operationally — from handover through staffing, training, and trading readiness.

Sales Performance

• Own the sales performance of the network — conversion, average order value, attach rates, and revenue against target.
• Monitor store-level performance closely and intervene fast to close gaps and lift underperformers.
• Partner with Marketing and Commercial on in-store promotions, assortment, and campaign execution on the floor.

Team Leadership & Culture

• Hire, lead, coach, and develop Store Managers and their teams — building bench strength ahead of the rollout.
• Own scheduling, performance management, and retention across the store network.
• Build a genuine selling and service culture — a team that's proud of the brand and hungry to perform.
• Define and roll out training on product, optical fundamentals, and customer experience.

Customer Experience In-Store

• Guarantee a consistent, high-quality in-store experience that makes customers come back and bring friends.
• Feed store-floor and customer insight back to Commercial, Marketing, and Supply Chain — you are the eyes and ears of the business.

WHO YOU ARE

• 5+ years in retail operations or multi-store management — optical, fashion, or specialty retail in Egypt strongly preferred.
• A proven people leader who builds teams that win — you've hired, coached, and grown store managers, not just managed them.
• Commercially driven and target-obsessed — you know how to move conversion, AOV, and attach rates, and you enjoy the chase.
• A builder, not a caretaker — energized by opening stores and writing the playbook rather than running someone else's.
• Operationally rigorous: you set standards, hold the bar, and don't let stores drift.
• Present and hands-on — you lead from the floor, not from behind a desk. 
• Fluent Arabic and English.