Sales Executive

The Sales Executive is responsible for driving revenue growth by managing and expanding the portfolio of customers

The role focuses on customer coverage, pipeline generation, and deal execution, while collaborating with Product Owners for vendor alignment.

The Sales Executive ensures consistent business flow, customer satisfaction, and identification of new opportunities within their assigned territory or customer base.

Key Responsibilities

1. Revenue Generation & Target Achievement

Own and deliver revenue targets for assigned accounts/territory

Drive volume business with a focus on consistent deal flow

Support margin objectives through disciplined pricing

2. Customer Coverage & Relationship Management

Manage day-to-day relationships with assigned customers

Act as the primary point of contact for customer inquiries and requirements

Ensure high customer satisfaction and retention

Confirming customer requirements, budget, timeline, and decision-makers

Managing opportunity progression across all sales stages

Maintaining a healthy pipeline aligned with assigned targets

Ensuring accurate tracking and updates in CRM

Customer visits & calls

Market mapping

Campaign follow-ups

3. Pipeline Generation

Build a healthy and continuous pipeline through.

4. Opportunity Management

Manage opportunities from:

Qualification

Proposal

Closing

Handle standard deals independently

5. Vendor & Product Alignment

Work with Product Owners to:

Get pricing and quotations

Align with vendor offers and promotions

Ensure correct positioning of solutions

6. Cross-Selling & Upselling

Identify opportunities to:

Introducing new products/vendors

Expand existing customer spending

Leverage internal teams to maximize account potential

7. CRM & Reporting Discipline

Maintain accurate and up-to-date CRM records:

Opportunities

Forecasts

Activities

Provide regular sales forecasts and updates

Qualifications

• Bachelor's degree in Business Administration, Marketing, Information Technology, Computer Science, or a related field.
• 2–3 years of experience in B2B sales, preferably within the IT industry.
• Experience selling IT hardware, software, cloud services, or technology solutions is preferred.
• Proven track record of meeting or exceeding sales targets.
• Strong understanding of the sales cycle and account management practices.
• Proficiency in Microsoft Office and CRM platforms.

Preferred Industry Experience: IT Solutions, Hardware & Software Sales, System Integration, or Technology Distribution.